Lead with your best offer
Published on November 27, 2003 By Geoff-USA In Internet
Is Your Copy Upside Down? Do you remember the old saying, "Lead with your best offer?" Put it into practice! When writing advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll generate more interest, which will lead to higher readership and more sales! (Courtesy Daily Marketing Ace)
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