A few years ago, it was a common practice to create separate pages for each search engine for
each important keyword phrase, then use a robots.txt file to keep other engines out of the
engine-specific pages. However, most of us have now changed our philosophy.
After all, that "old" strategy was extremely time consuming!
We can save an enormous amount of time and energy if we create a "generic" page to begin with.
Why go to the trouble to create engine-specific pages when a generic page will work just as well?

To create a generic page, you simply optimize a page in a very general manner,
using META tags, heading tags, link text, good quality content, and so forth.
Some of the engines don't consider META tags, and that's okay.
Using them won't hurt your rankings for those engines.

Target your audience and find the best keywords focused on the
information your target audience is actually looking for when they go online.

Once you've created your generic page, one of the best
options available is to submit it by using pay inclusion.