Marketing is essential to your online presence. The tactics and strategies used to market your site are more important than ever. Uniqueness, innovation, creativity and targeted messaging must be present. It’s not enough to join the “dare to be different crowd” in today’s hypercompetitive online marketplace. Campaigns must be well designed for creativity and intelligently relate to the needs and interests of targeted markets. Offerings must be actionable and results-oriented. That’s wher...

This resource will help you to discover the right keywords! Wordtracker helps you find all keyword combinations that bear any relation to your business - many of which you probably never have considered. Wordtracker will also tell you how often people search for various keyword combinations, and how many competing sites use those keywords. Discovering the right keywords is an important step to effective online marketing.

The temptation among internet marketers to SPAM is greater than ever. If you're new to the Net, be aware that SPAM isn't the popular food from Hormel but a pseudonym for "unsolicited commercial email," also known as UCE. SPAM is a definite no-no. It's also the quickest way to destroy your online reputation. Unlike conventional mail, unsolicited email can provoke a hostile, negative, and destructive reaction. There are individuals on the Web who will contact your Internet Service Provider, ...

By GEOFF CAPLAN Did you know that web linkage is responsible for a significant amount of web traffic? Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic. It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from site to site through the links to other related sites and resources "found" on the sites that are visited. Peop...

SEO Plan Getting Customer Feedback Rather than ask other marketers or copywriters to critique your site, why not ask your potentual customers? Provide an easy to complete form with no more than three questions and offer a thank you gift as an inducement for them to give you feedback. Not only do you learn about their likes and dislikes, you also get to make them an offer on a thank you page and get their email address! Courtesy of John Taylor via Daily Marketing Ace

I have a new article about online marketing that was distributed via PR Web: http://www.prweb.com/releases/?86792

This is the SEO-Plan (search engine optimization) and Search Engine Marketing Weblog. It's all about what works. What doesn't. Shared experiences. OK, boys and girls. Let's get to it. What can you share? I have survived this manic online marketing industry for nearly ten years now and I'm ready to "engage" as well as to learn. Make it so.