By GEOFF CAPLAN Did you know that web linkage is responsible for a significant amount of web traffic? Search engines are still extremely important but many of the most successful e-commerce sites claim that linkage programs offer a tremendous source of web traffic. It makes sense. The nature of the World Wide Web encourages serious web surfers to navigate from site to site through the links to other related sites and resources "found" on the sites that are visited. Peop...

This resource will help you to discover the right keywords! Wordtracker helps you find all keyword combinations that bear any relation to your business - many of which you probably never have considered. Wordtracker will also tell you how often people search for various keyword combinations, and how many competing sites use those keywords. Discovering the right keywords is an important step to effective online marketing.

Marketing is essential to your online presence. The tactics and strategies used to market your site are more important than ever. Uniqueness, innovation, creativity and targeted messaging must be present. It’s not enough to join the “dare to be different crowd” in today’s hypercompetitive online marketplace. Campaigns must be well designed for creativity and intelligently relate to the needs and interests of targeted markets. Offerings must be actionable and results-oriented. That’s wher...

Marketers are increasingly looking for conversions and Return on Investment with online marketing with minimal risk. As a result, you only have to pay for the ultimate sales success of your campaign. Ethical permission-based email marketing utilizes the most qualified and confirmed “opt in requests” of individuals and companies who have specifically requested product and service news and information related to the requester’s specific interests. The initial optin requests are confirmed throug...

Microsoft denies talks with Google, closes in on web search domination, Google customers rage about the latest AdWords change and further information about the effect of Flash elements on your web site.

LookSmart has entered the field of full-text article searching. They launched a service today that allows Internet users to search more than 700 publications to find 3.5 million articles. It replaces their former FindArticles publication database.

A major retailer recently discovered through its tracking and clickthrough performance data that its customer referrals from search engines was considerably lower than that of their direct competitors. As a result, the company decided to re- evaluate their search marketing strategy. Using the data, the major retailer was able to identify which competitors were optimizing search traffic, which search engines were the most effective partners for the retail industry, and the timing of comp...

Is Your Copy Upside Down? Do you remember the old saying, "Lead with your best offer?" Put it into practice! When writing advertising copy, remember to place your best information up top (right side up), instead of at the bottom (upside down) where it may, or may not, be read. When you do, you’ll generate more interest, which will lead to higher readership and more sales! (Courtesy Daily Marketing Ace )

Microsoft is trying out different search technologies that will conduct Google-type searches on a user's hard drive and sort query results in various ways to make the data easy to utilize.

Despite claims to the contrary, there is no single SEO technique or any specialized resources that will ensure perfect, top search rankings in any engines.

Interesting read: https://www.google.com/adsense/petplace

LookSmart has changed their search model again. They have introduced an auction, bid/placement service similar to Overture. They are claiming to be the first search engine to offer paid inclusion and bid-for-placement in one integrated solution.

The spyware problem is out of control. There are companies making a fortune right now "monetizing" traffic at the expense of imbedding trojan viruses in PCs. Many forms of spyware and adware are now so insidious that you can't remove them unless you are an advanced "techie." Be especially wary of free downloadable "browser toolbars" from non-mainstream providers. There have been cases where PCs, and networks have been essentially disabled due to the invasion of hidden trojans. The ...

The temptation among internet marketers to SPAM is greater than ever. If you're new to the Net, be aware that SPAM isn't the popular food from Hormel but a pseudonym for "unsolicited commercial email," also known as UCE. SPAM is a definite no-no. It's also the quickest way to destroy your online reputation. Unlike conventional mail, unsolicited email can provoke a hostile, negative, and destructive reaction. There are individuals on the Web who will contact your Internet Service Provider, ...

In an effort to tap into many of the estimated 10 million small businesses that focus on local customers, search engines are looking into ways to help them target localized consumers through their search results. Here are some of their recent activities: Google is beta testing its new Search By Location service . This service allows users to query across the entire web and retrieve results that match the key phrase and localized region that is specified. Results are shown with both a map ...